We're a performance-first Google Ads agency for ambitious brands that are done with agencies optimizing for vanity metrics. We build paid-search engines that scale revenue — measured in dollars, not dashboards.
Every campaign we run is built to answer one question: is this dollar coming back as more than a dollar? Here's what that looks like in practice.
High-intent search campaigns paired with surgically-structured PMax. We build around profitable SKUs, not traffic — so every click is interrogated for margin.
Your feed is the real campaign. We rebuild titles, attributes, and structure to push the products that actually make money — and kill the ones quietly bleeding budget.
Bad data produces confident mistakes. We install server-side tracking, enhanced conversions, and offline imports so the algorithm learns from revenue — not page views.
Search alone hits a ceiling. We layer YouTube and Demand Gen to manufacture the demand your competitors are waiting to capture — then harvest it downstream.
A great campaign meeting a weak page is just expensive research. We audit, wireframe, and iterate the pages the traffic actually lands on — because that's where the revenue is made.
Weekly reports that connect ad spend to business outcomes. No cherry-picked graphs, no meaningless "reach" metrics — just the numbers that move your P&L.
Most agencies sell retainers disguised as strategy. We sell outcomes built through a disciplined, repeatable process — the same system that's generated over $38M in tracked revenue for the brands we've partnered with.
We pull your last 12 months of data and hunt for the leaks: wasted spend, broken tracking, mis-structured campaigns, products Google shouldn't be promoting. Before we change anything, we know exactly where the money is going — and where it's going to die.
New account structure, clean conversion tracking, SKU-level profit targets, a campaign map built around your margin — not Google's defaults. This is the foundation the algorithm will be learning from for the next 12 months. We don't cut corners.
Once the foundation is producing profitable cohorts, we pour fuel on what's working and kill what's not. Budgets move daily. Creative rotates weekly. We expand into shopping, YouTube, and Demand Gen to compound what search has already proven.
The account now runs like a machine. Our job shifts from building to defending — protecting your margin from competition, from Google's algorithmic drift, and from the slow creep that kills most campaigns. This is where partnerships earn their keep.
Aggregated across the portfolios of DTC, SaaS, and lead-gen partners we've worked with over the last three years.
Selected notes from operators we've partnered with. Names abbreviated for NDA reasons — happy to introduce you on a call.
We'd burned through two agencies before Jordao. In six weeks they had our tracking actually working, killed the PMax bleed, and rebuilt the whole account around profitable SKUs. First time I trust my ad reports.
They don't talk like marketers. They talk like operators. Every call is margin, payback window, contribution. The dashboard finally matches what my accountant sees.
Our previous setup was a black box. Jordao rebuilt server-side tracking and offline conversions in three weeks. We went from "we think it's working" to reporting revenue per keyword.
Honest agencies are rare. Honest agencies that actually ship are rarer. These guys don't do either — they do both, and they do them without drama.
We offer a free 45-minute account audit — no pitch, no pressure. You'll walk away with three concrete actions you can implement this week, whether you work with us or not.
Book your free auditHow we collect, use, and protect the information you share with us. Plain language, no legalese.
Last updated: October 2025This Privacy Policy governs the website jordaoperformance.com ("the Site"), operated by Gustavo Aparecido Jordao (registered under CNPJ 63.141.597/0001-04), based in Campinas — SP, Brazil ("we," "our," or "us"). By accessing or using the Site, you agree to the terms described below.
We only collect information that is strictly necessary to deliver the services you request. This includes:
We do not intentionally collect sensitive personal data such as health information, biometric identifiers, or data relating to minors under 13.
Information is used strictly for the following purposes:
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Ever.
Under the General Data Protection Regulation (GDPR) and the Brazilian General Data Protection Law (LGPD), we process personal data under the following legal bases: consent, performance of a contract, legitimate interest, and compliance with legal obligations.
We work with a limited set of third-party processors who may access your data strictly to perform services on our behalf:
All processors are bound by contractual data-protection obligations and process data only under our documented instructions.
We use first-party and third-party cookies for analytics, conversion tracking, and remarketing. On your first visit you will be presented with a consent banner allowing you to accept, reject, or customize non-essential cookies. Essential cookies (session handling, security) do not require consent as they are necessary for the Site to function.
You have the right to:
To exercise any of these rights, contact us through the form on our Site. We respond within 15 business days.
We retain personal data only for as long as necessary to fulfill the purposes described above, comply with legal obligations, and resolve disputes. Client service records are typically retained for 5 years from the end of the contractual relationship, as required by Brazilian tax and civil law.
We implement reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no system is 100% secure — if you suspect your data has been compromised, notify us immediately.
Some processors may store or process data outside of Brazil. When this occurs, we ensure transfers are governed by adequate safeguards (Standard Contractual Clauses, adequacy decisions, or equivalent mechanisms).
The Site is not directed to individuals under 18. We do not knowingly collect data from minors. If you believe a minor has provided us with personal data, contact us for immediate removal.
We may update this Privacy Policy periodically. Material changes will be announced on the Site with an updated "Last updated" date. Continued use of the Site after changes constitutes acceptance of the revised policy.
For privacy inquiries, data requests, or complaints, please reach us through the contact form available on the Site. The controller of your personal data is:
Gustavo Aparecido Jordao
CNPJ 63.141.597/0001-04
Campinas — SP, Brazil
The ground rules for using this Site and engaging with our services. Read before you click.
Last updated: October 2025By accessing or using the website jordaoperformance.com ("the Site"), you agree to be legally bound by these Terms of Use ("Terms"). If you do not agree, discontinue use of the Site immediately. These Terms form a binding agreement between you and Gustavo Aparecido Jordao, CNPJ 63.141.597/0001-04, based in Campinas — SP, Brazil ("the Company," "we," "us").
The Site is intended for use by individuals aged 18 or older who are legally capable of entering into binding contracts. By using the Site you represent that you meet these requirements.
We provide Google Ads management, paid-media consulting, conversion tracking setup, and related performance-marketing services. Specific deliverables, timelines, and compensation are governed by separate written service agreements signed with each client. Nothing on this Site constitutes a binding offer to provide services — all engagements are subject to a formal proposal and signed contract.
Paid advertising is inherently variable. While we apply industry best practices and disciplined processes, we do not guarantee specific results such as revenue, conversion rates, return on ad spend (ROAS), lead volume, or rankings. Past results featured on the Site relate to specific clients under specific conditions and are not a promise of future performance for any other engagement. Your results will depend on your product, offer, market, budget, tracking quality, and many factors outside our control, including but not limited to changes to Google's algorithms, policies, and ad platforms.
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To the maximum extent permitted by applicable law, the Company shall not be liable for any indirect, incidental, consequential, special, or punitive damages (including, without limitation, loss of profits, revenue, data, or business opportunity) arising out of or in connection with your use of the Site or any services described on it — even if we have been advised of the possibility of such damages. Our aggregate liability for any claim arising out of or relating to the Site will not exceed the amount you paid us (if any) in the six (6) months preceding the claim.
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We reserve the right to modify these Terms at any time. Updated Terms will be posted on this page with a revised "Last updated" date. Continued use of the Site after changes constitutes acceptance of the updated Terms.
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Gustavo Aparecido Jordao
CNPJ 63.141.597/0001-04
Campinas — SP, Brazil